Please organize your data with these guidelines in mind. This
way your pages will read exactly as you want and our production
time will be minimized, meaning that your site will go online
sooner. Send us your final versions of how you want your
pages to read and be sure and run a grammar and spell checker.
Most sites follow a hierarchical structure of some sort, for
Site Title (Like the title of a book, the most prevalent
idea or theme of your site)
Page Title (Like chapter
titles, these are titles to your web pages)
Heading (Sections within the chapters, within the web page)
Headings (Sections within the Main Heading structure)
(Your text and media)
Content can be inserted after any point in this structure, but
this gives a rough idea of how content, your ideas and information,
can be organized.
Organizing Your Site
Information Trees are highly helpful in conceptualizing the organization
of your site:
At the uppermost level, we have the Home Page from
which the sections of the site are described and made accessible.
Using a hierarchical model, the site has structure in 5 main sections
with the home page as the hub:
Deeper levels of detail or specificity are further down the tree.
Site construction is most often based on how we perceive information
in a natural environment, as in this example:
I see something down the road
a red truck
a red truck in the center of the road
a red Texaco truck in the center of the road
got a silver grill
on a one lane bridge (one realizes where one is via the environment)
and just after the moment of impact, we may even note the hula
girls behind the tires of the red Texaco truck with the silver
grill in the middle of the road as it rolls over the top of our
new Lime green VW Bug atop a one lane bridge. Generalized >
categorized > identified > detailed
> kaboom, we understand what just hit us and we
know where we are, at least for a brief moment.
There are several models of how we understand and navigate the
world around us; take a moment on your drive home to really notice
exactly how you get there and what the process is - by landmarks,
by signs, by turning left at the green house on the corner. This
process works well for virtual environments too, and the combination
of structure, media and text help users to acquaint themselves
with and successfully engage a site and accomplish their goals.
What helps us construct your site is you thinking about how your
visitors will use your site. Ask yourself these questions:
What goals do visitors have when coming to my site?
How can I make my site clear and easy for the user to accomplish
Now if you sell pet food and supplies, your site might look like
Home Page (welcome statement,
(our most popular line of pet food and grooming supplies)
(more pet food)
(more grooming supplies)
(is your pet a dog or cat?)
(ordering and shipping info, retail outlet locations)
Cart (to checkout)
Statement (to allay ordering apprehensions)
(to allow users to help themselves)
(to provide more specific information or help, list of who to
Us (to put a face on your company)
Bios (behind the scenes, of interest to customers and investors)
(prescreen applicants and provide applications)
Organize Your Site Data Into Pages
Consider what chapters you would like to split your
site into - these can be individual pages. Descriptively and briefly
title each page, these titles can be used to link your site together.
Compose your text.